Over the last four years, Cyprus has dragged itself out of a deep economic slump and has positioned itself as a leading economy in Europe. This rapid improvement has brought with it a number of new developments from commercial and property investors, an improved jobs market, increased economic activity and a huge spike in tourism. More holidaymakers and travellers are heading to the sunny coasts of Cyprus than ever before but why? Here we look at some of the things that are attracting more tourists.
New tourism strategy
It would be easy to put it down to good luck but there has been a lot of work going on behind the scenes to actively attract more foreign visitors and investors. As part of its economic recovery plan, the government hired THR Innovative Services to analyse the current economic climate in Cyprus and produce a study that outlines areas for improvement and potential pitfalls.
As part of the new approach, the country is operating on a new tourism strategy with the aim of drastically increasing tourist revenue and hopes to double the number of average visitors by 2030.
Currently, Cyprus is on course to meet its objectives as Tourism Minister Giorgos Lakkotrypis said that 2018 is expected to be the third consecutive record year for tourism arrivals.
While the new political and economic strategies can take a share of the credit, it is still the incredible landscape and gorgeous views that attract thousands of people to the shores of Cyprus every year. The island state gets around 340 days of sunshine every year which means it is always holiday season in Cyprus.
In addition to great weather, the beaches along the coast of Cyprus are a major attraction and have been voted some of the best in Europe. The country has seen an increase in the number of Russian tourists looking to escape the cold, many of which have decided to take up residency in Cyprus.
Improved commercial attractions
As infrastructure has continued to improve throughout Cyprus, several new development projects have sprung up, particularly in the tourist-friendly spots around the coast. More international companies are setting up locations in Cyprus to take advantage of the growing tourism sector. The development of the Limassol Marina, for example, has breathed new life into the area with the addition of luxury restaurants, bars and retail outlets.
Luxury new hotel complexes and modern developments have definitely helped to boost tourist levels in recent years but many travellers still venture to Cyprus in order to experience its rich cultural history. The island has a rich timeline that stretches back thousands of years and there are numerous landmarks and buildings for visitors to explore. Thousands of tourists flock to the ‘Petra tou Romiou’ every year to see the mythical birthplace of the Ancient Greek Goddess of Love and Beauty – Aphrodite, located on the southwest coast of the Pafos (Paphos) district.
Social and nightlife
Cyprus has always been a popular choice for tourists in search of a bustling social scene and exciting nightlife. The addition of hundreds of bars, restaurants, clubs and venues over the last four years has helped further solidify Cyprus’ position on the map as Europe’s hottest holiday location. The number of students studying in Cyprus has significantly risen recently which has also helped to create a more youthful and contemporary atmosphere that tourists are attracted to.
For more information about investing in Cyprus contact the team on +357 25 31 31 81 or visit www.ipncyprus.com